VP, Assistant GC - Marketing
ww
3 months ago
Full-time
On-site
United States - Remote
$300,000 - $320,000 USD yearly
Marketing
Moneyboard classification: Published base at/above threshold
Reported USD annual base: $300,000–$320,000
Original source: Greenhouse
Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers. In a landscape crowded with contradictory advice, isolating apps, and one-size-fits-all solutions, Weight Watchers offers a proven path forward that is rooted in research, grounded in empathy and designed to help every member feel better in their body and live a longer, healthier life.
Who We Are
Legal at WW is a strategic partner to every part of the business. Our Legal Team are responsible for navigating complex legal landscapes and providing strategic counsel to safeguard our mission and initiatives. They ensure that compliance and ethical standards are upheld in every aspect of our work.
What You'll Do
The Vice President, Marketing & Advertising Counsel will serve as the key, senior legal advisor to WW’s Marketing, Brand, and Creative organizations. You will be responsible for reviewing marketing collateral to ensure compliance with federal advertising laws and intellectual property requirements, as well as drafting, reviewing, and negotiating a broad range of agreements that support advertising, digital marketing and promotional activities. This role requires a business-minded attorney who can balance legal risk with commercial objectives while supporting innovative marketing initiatives across multiple jurisdictions on a global basis.
Marketing and Advertising Compliance
Serve as primary legal reviewer for marketing and go-to-market collateral across the organization, ensuring compliance with FTC, FDA and state laws, as well as providing support for our global markets.
Advise on proper substantiation requirements for product and service claims and alignment with regulatory requirements for weight management, medical offerings, and food, drug and supplement categories
Monitor developments in advertising law and regulatory enforcement trends and advise internal stakeholders on emerging compliance risks
Build scalable programs for influencer, creator, and partnerships at volume, including playbooks, vetting standards, self-service templates and disclosure controls to empower the Marketing organization to move quickly while staying within risk tolerance guardrails
Cross-Functional Partnership
Act as a trusted advisor to senior leadership on marketing strategy and legal risk.
Collaborate closely with sales, marketing, digital, communications, and commercial teams on product launches and campaigns.
Provide practical, solution-oriented legal advice in a fast-moving business environment.
Contract Review and Negotiation
Negotiate and advise on agency, production, talent, celebrity, ambassador, and influencer agreements
Provide legal review and support of all trademark licensing agreements
Advise on rights clearances, music licensing, image and name and likeness use, and content production
WHO YOU ARE
What You'll Bring
JD from an accredited law school and active bar membership in good standing in at least one US jurisdiction
12+ years of marketing, advertising, and brand legal experience, including substantial in-house experience at a consumer or DTC brand in the healthcare, life sciences, or pharmaceutical industries
Transactional and advisory training at a top-tier law firm, with experience advising on complex, high-value commercial matters related to advertising and trademark licensing.
Deep expertise in FTC advertising law, claims substantiation, and endorsement and testimonial guidelines
Demonstrated experience reviewing marketing materials for compliance with FTC regulations and intellectual property laws
Track record negotiating talent, agency, and influencer agreements at scale
Sound business judgment and the ability to balance brand ambition with measured legal risk
Excellent communication skills and credibility with creative leaders and executive partners
Preferred Qualifications
Experience advising on marketing technology platforms, analytics, AI tools and emerging digital technologies
Familiarity with NAD and BBB challenges, competitor advertising disputes, and class action defense in marketing claims
Background advising on global campaigns and international trademark strategy
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range
$300,000—$320,000 USD
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.
At WW, cultivating a diverse and inclusive workplace is a priority. We are committed as individuals, as an organization, and as fellow humans to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veter
Reported USD annual base: $300,000–$320,000
Original source: Greenhouse
Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers. In a landscape crowded with contradictory advice, isolating apps, and one-size-fits-all solutions, Weight Watchers offers a proven path forward that is rooted in research, grounded in empathy and designed to help every member feel better in their body and live a longer, healthier life.
Who We Are
Legal at WW is a strategic partner to every part of the business. Our Legal Team are responsible for navigating complex legal landscapes and providing strategic counsel to safeguard our mission and initiatives. They ensure that compliance and ethical standards are upheld in every aspect of our work.
What You'll Do
The Vice President, Marketing & Advertising Counsel will serve as the key, senior legal advisor to WW’s Marketing, Brand, and Creative organizations. You will be responsible for reviewing marketing collateral to ensure compliance with federal advertising laws and intellectual property requirements, as well as drafting, reviewing, and negotiating a broad range of agreements that support advertising, digital marketing and promotional activities. This role requires a business-minded attorney who can balance legal risk with commercial objectives while supporting innovative marketing initiatives across multiple jurisdictions on a global basis.
Marketing and Advertising Compliance
Serve as primary legal reviewer for marketing and go-to-market collateral across the organization, ensuring compliance with FTC, FDA and state laws, as well as providing support for our global markets.
Advise on proper substantiation requirements for product and service claims and alignment with regulatory requirements for weight management, medical offerings, and food, drug and supplement categories
Monitor developments in advertising law and regulatory enforcement trends and advise internal stakeholders on emerging compliance risks
Build scalable programs for influencer, creator, and partnerships at volume, including playbooks, vetting standards, self-service templates and disclosure controls to empower the Marketing organization to move quickly while staying within risk tolerance guardrails
Cross-Functional Partnership
Act as a trusted advisor to senior leadership on marketing strategy and legal risk.
Collaborate closely with sales, marketing, digital, communications, and commercial teams on product launches and campaigns.
Provide practical, solution-oriented legal advice in a fast-moving business environment.
Contract Review and Negotiation
Negotiate and advise on agency, production, talent, celebrity, ambassador, and influencer agreements
Provide legal review and support of all trademark licensing agreements
Advise on rights clearances, music licensing, image and name and likeness use, and content production
WHO YOU ARE
What You'll Bring
JD from an accredited law school and active bar membership in good standing in at least one US jurisdiction
12+ years of marketing, advertising, and brand legal experience, including substantial in-house experience at a consumer or DTC brand in the healthcare, life sciences, or pharmaceutical industries
Transactional and advisory training at a top-tier law firm, with experience advising on complex, high-value commercial matters related to advertising and trademark licensing.
Deep expertise in FTC advertising law, claims substantiation, and endorsement and testimonial guidelines
Demonstrated experience reviewing marketing materials for compliance with FTC regulations and intellectual property laws
Track record negotiating talent, agency, and influencer agreements at scale
Sound business judgment and the ability to balance brand ambition with measured legal risk
Excellent communication skills and credibility with creative leaders and executive partners
Preferred Qualifications
Experience advising on marketing technology platforms, analytics, AI tools and emerging digital technologies
Familiarity with NAD and BBB challenges, competitor advertising disputes, and class action defense in marketing claims
Background advising on global campaigns and international trademark strategy
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range
$300,000—$320,000 USD
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.
At WW, cultivating a diverse and inclusive workplace is a priority. We are committed as individuals, as an organization, and as fellow humans to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veter