Principal Growth Marketer
mochihealth
7 months ago
Full-time
On-site
San Francisco, CA
$300,000 - $400,000 USD yearly
Leadership
Moneyboard classification: Published base at/above threshold
Reported USD annual base: $300,000–$400,000
Original source: Greenhouse
Healthcare is broken at the first step: patients can't find the right care, understand what it costs, or access the medications they need. Mochi Health is fixing this.
We're building an AI-driven marketplace that makes healthcare discoverable—connecting patients to the right providers, transparent pharmacy pricing, and affordable medications. Over the past few years, we've grown rapidly by combining clinical expertise with technology that actually works for real people, not just hospital systems.
Our platform does what legacy healthcare can't: it gives patients transparent pricing before they pay, personalized medication management that follows them across providers, and long-term access to their own medical records. We're proving that healthcare can be more affordable, more human, and far more intuitive than what exists today.
Join a team that's rebuilding healthcare from the patient up. At Mochi Health, you'll work alongside people who value bold thinking, inclusive collaboration, and getting meaningful work into the world. If you want to do the most impactful work of your career, this is where to do it.
The Role
As Principal Growth Marketer at Mochi Health, you'll own patient acquisition, activation, and retention across our entire platform. You'll build and lead the growth function—spanning performance marketing, lifecycle marketing, growth product, analytics, and conversion optimization—to scale our patient base while maintaining efficient unit economics in a competitive, regulated market.
This role is equal parts strategist, builder, and operator. You'll develop the growth playbook that brings us to millions of patients, build the infrastructure to execute it, and drive the day-to-day execution that hits aggressive growth targets. You'll work at the intersection of healthcare, consumer marketing, and marketplace dynamics—balancing patient trust, clinical quality, and business growth.
A Note on This Role: ~80% IC, ~20% Management
This is fundamentally an individual-contributor role, not a management-heavy position. The majority of your time will be spent directly in the work: designing experiments, digging into data, writing strategy, optimizing campaigns, and solving growth problems hands-on. You'll lead a small, high-leverage team of 5-7 people—enough to execute against the strategy, without pulling you away from the work itself.
If you're looking for a role where you mostly delegate and review, this isn't it. We need someone who wants to stay close to the data, the campaigns, and the experiments—someone energized by doing the work, not just directing it.
This is a high-impact role for someone who has scaled consumer health or marketplace businesses, thrives on data and experimentation, and understands that in healthcare, growth must be built on trust and clinical outcomes, not just performance marketing tactics.
What You'll Do
Own the Growth Strategy
Define and execute the patient acquisition and retention strategy across all channels and products
Build the growth roadmap aligned with business goals, working backwards from revenue and patient targets
Identify and prioritize the highest-leverage growth opportunities (new channels, products, markets, patient segments)
Establish growth metrics, goals, and forecasting models that guide investment and decision-making
Partner with executive leadership to shape company strategy based on growth insights
Foster a culture of experimentation, data-driven decision-making, and rapid iteration
Drive Patient Acquisition
Scale efficient patient acquisition across paid channels (SEM, social, display, affiliates, partnerships)
Develop and optimize organic growth channels (SEO, content, referrals, community)
Build and test new acquisition channels and tactics to diversify patient sources
Manage marketing budget and CAC targets across channels, optimizing for LTV:CAC ratios
Leverage AI tools for creative generation, ad copy testing, and campaign optimization—using AI to move faster and test more variants across channels than a traditional team could manage manually
Optimize Conversion & Activation
Lead growth product initiatives to improve conversion throughout the patient journey
Run experimentation programs (A/B tests, multivariate tests) to continuously improve conversion
Identify and remove friction in the patient experience from discovery to first prescription
Build systems to personalize patient experience based on needs, conditions, and behaviors
Maximize Retention & LTV
Own lifecycle marketing strategy to drive engagement, retention, and LTV
Build email, SMS, and in-app campaigns that keep patients engaged with their care
Develop reactivation and winback programs for lapsed patients
Establish Growth Operations & Analytics
Build analytics infrastructure to measure, attribute, and optimize across the full funnel
Implement experimentation frameworks and statistical rigor for testing
Create dashboards and reporting that give the team and leadership real-time growth visibility
Develop forecasting models to predict growth and identify risks/opportunities early
Partner with Data/Analytics to build patient segmentation, LTV models, and attribution
What You Bring
Growth Leadership Experience
5+ years in growth, marketing, or product roles, with at least 4+ years leading growth teams (5+ people)
Track record of scaling consumer businesses from traction to significant scale (e.g., $10M to $100M+ ARR)
Experience owning P&L or growth targets with accountability for CAC, LTV, and payback metrics
Performance Marketing Mastery
Deep understanding of attribution, incrementality testing, and marketing mix modeling
Proven ability to scale channels while maintaining or improving efficiency
Growth Product & Experimentation
Experience driving growth through product improvements (onboarding, activation, conversion funnels)
Strong experimentation mindset with rigorous approach to testing and statistical significance
Reported USD annual base: $300,000–$400,000
Original source: Greenhouse
Healthcare is broken at the first step: patients can't find the right care, understand what it costs, or access the medications they need. Mochi Health is fixing this.
We're building an AI-driven marketplace that makes healthcare discoverable—connecting patients to the right providers, transparent pharmacy pricing, and affordable medications. Over the past few years, we've grown rapidly by combining clinical expertise with technology that actually works for real people, not just hospital systems.
Our platform does what legacy healthcare can't: it gives patients transparent pricing before they pay, personalized medication management that follows them across providers, and long-term access to their own medical records. We're proving that healthcare can be more affordable, more human, and far more intuitive than what exists today.
Join a team that's rebuilding healthcare from the patient up. At Mochi Health, you'll work alongside people who value bold thinking, inclusive collaboration, and getting meaningful work into the world. If you want to do the most impactful work of your career, this is where to do it.
The Role
As Principal Growth Marketer at Mochi Health, you'll own patient acquisition, activation, and retention across our entire platform. You'll build and lead the growth function—spanning performance marketing, lifecycle marketing, growth product, analytics, and conversion optimization—to scale our patient base while maintaining efficient unit economics in a competitive, regulated market.
This role is equal parts strategist, builder, and operator. You'll develop the growth playbook that brings us to millions of patients, build the infrastructure to execute it, and drive the day-to-day execution that hits aggressive growth targets. You'll work at the intersection of healthcare, consumer marketing, and marketplace dynamics—balancing patient trust, clinical quality, and business growth.
A Note on This Role: ~80% IC, ~20% Management
This is fundamentally an individual-contributor role, not a management-heavy position. The majority of your time will be spent directly in the work: designing experiments, digging into data, writing strategy, optimizing campaigns, and solving growth problems hands-on. You'll lead a small, high-leverage team of 5-7 people—enough to execute against the strategy, without pulling you away from the work itself.
If you're looking for a role where you mostly delegate and review, this isn't it. We need someone who wants to stay close to the data, the campaigns, and the experiments—someone energized by doing the work, not just directing it.
This is a high-impact role for someone who has scaled consumer health or marketplace businesses, thrives on data and experimentation, and understands that in healthcare, growth must be built on trust and clinical outcomes, not just performance marketing tactics.
What You'll Do
Own the Growth Strategy
Define and execute the patient acquisition and retention strategy across all channels and products
Build the growth roadmap aligned with business goals, working backwards from revenue and patient targets
Identify and prioritize the highest-leverage growth opportunities (new channels, products, markets, patient segments)
Establish growth metrics, goals, and forecasting models that guide investment and decision-making
Partner with executive leadership to shape company strategy based on growth insights
Foster a culture of experimentation, data-driven decision-making, and rapid iteration
Drive Patient Acquisition
Scale efficient patient acquisition across paid channels (SEM, social, display, affiliates, partnerships)
Develop and optimize organic growth channels (SEO, content, referrals, community)
Build and test new acquisition channels and tactics to diversify patient sources
Manage marketing budget and CAC targets across channels, optimizing for LTV:CAC ratios
Leverage AI tools for creative generation, ad copy testing, and campaign optimization—using AI to move faster and test more variants across channels than a traditional team could manage manually
Optimize Conversion & Activation
Lead growth product initiatives to improve conversion throughout the patient journey
Run experimentation programs (A/B tests, multivariate tests) to continuously improve conversion
Identify and remove friction in the patient experience from discovery to first prescription
Build systems to personalize patient experience based on needs, conditions, and behaviors
Maximize Retention & LTV
Own lifecycle marketing strategy to drive engagement, retention, and LTV
Build email, SMS, and in-app campaigns that keep patients engaged with their care
Develop reactivation and winback programs for lapsed patients
Establish Growth Operations & Analytics
Build analytics infrastructure to measure, attribute, and optimize across the full funnel
Implement experimentation frameworks and statistical rigor for testing
Create dashboards and reporting that give the team and leadership real-time growth visibility
Develop forecasting models to predict growth and identify risks/opportunities early
Partner with Data/Analytics to build patient segmentation, LTV models, and attribution
What You Bring
Growth Leadership Experience
5+ years in growth, marketing, or product roles, with at least 4+ years leading growth teams (5+ people)
Track record of scaling consumer businesses from traction to significant scale (e.g., $10M to $100M+ ARR)
Experience owning P&L or growth targets with accountability for CAC, LTV, and payback metrics
Performance Marketing Mastery
Deep understanding of attribution, incrementality testing, and marketing mix modeling
Proven ability to scale channels while maintaining or improving efficiency
Growth Product & Experimentation
Experience driving growth through product improvements (onboarding, activation, conversion funnels)
Strong experimentation mindset with rigorous approach to testing and statistical significance